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Chapter 6. Poster Design > Achieving Unity

Achieving Unity

Let's face it: Designing a poster series, like any graphic design job, can be chaos. Photographers? Missing in action. Writers? They're wrestling with deadlines and inner demons. Marketers? They're changing their minds every two minutes.

At this point in the process, the designer must bring order through composition. Literally. Poster designers must somehow create a sense of unity from a confusion of headlines, blocks of copy, photographs, and logos. Without unity, a poster becomes chaotic and unreadable. All the parts of a design must fit together to make a coherent whole.


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