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Chapter 6. Poster Design

Chapter 6. Poster Design

Poster design is a fundamental challenge for any graphic designer. A simple composition in two-dimensional space, a poster is put to a thousand uses, ranging from advertising and event promotion, to public service announcements.

The designer's challenge is to use the medium to engage, inform, and finally motivate passersby. Walk down a city street, hop on the subway, or visit a museum, and you'll see posters everywhere. The best pull us in, present their message with alacrity, and leave us thinking about them afterward.


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