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Chapter 10. Packaging Design > Mass to Prestige Carton Design

Mass to Prestige Carton Design

Ah, the marketeers, our friends and foes. Our next project springs fresh from the fertile imagination of one of those marketing experts I mentioned earlier. This project will enable you to tackle a 3D carton design and explore some of the differences between mass-market and prestige packaging. You'll be given a generic carton for a nail polish remover and asked to give it a prestige makeover.

Figure 10.18. Hmm, this humble package needs to go uptown. What colors and details will you add to prepare it for the spa?



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