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Chapter 10. Packaging Design > Package Composition

Package Composition

When working with 3D designs, a designer has both the benefit and the challenge of using many surfaces to communicate. A standard rectangular carton has six sides, each of which is your responsibility. Approach this with care, because the placement of information and graphic elements is essential to your carton's visibility and branding. Let's discover how.

Visibility

The store shelf is a crowded and competitive place, and you must always remember that when coming up with a new design. A too-modest package can easily be overshadowed by its neighbors.


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