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Chapter 10. Packaging Design

Chapter 10. Packaging Design

Ready to create some three-dimensional designs? Packaging design is a fascinating and challenging niche for a graphic designer. What makes a product stand out on a crowded shelf? What makes it attract the eye—exciting customers, informing them, and motivating them to buy?

Packaging designers understand how to visualize a carton design in three dimensions and make it stand out on the store shelf. They are adept in the differences between mass-market and prestige products and know how to use the visual language of a product category to reach a target audience.


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