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Chapter 7. Logo Design > Typographic Techniques

Typographic Techniques

What do you need to know about typography to design logos? Here are some design fundamentals to consider.

Selecting a Letterform

Thousands upon thousands of typefaces are available today with a few clicks of your mouse. But that doesn't necessarily mean that your logo design solution will be found within any typeface collection. Type foundries produce highquality letterforms with style, creativity, and grace, but a specific design problem often requires a specific design solution. Many times a designer will produce a whole new typeface to apply to a client's identity.


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