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Chapter 7. Logo Design > Inside the Design Process

Inside the Design Process

If you're hoping to take on professional logo design projects, you'll need to develop a design process with latitude for creativity and room for multiple rounds of interaction with and feedback from the client.

Remember, you're designing a logo or visual identity that meets the needs of a company and its customers—not to suit your own creative whims! You must be prepared to set up plenty of client meetings, ask lots of intelligent questions, and steel yourself for a few twists and turns as you present your work at each stage along the way.


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