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Chapter 7. Logo Design > Three Logo Categories

Three Logo Categories

The discipline of logo design is boundless in its creative possibilities. A logo designer can choose from a host of different techniques and styles to achieve the desired goal. When you're starting out, though, it's helpful to think about the main categories of logo design that can be used independently or combined within one design.

Typographic Logos

Typographic logos—just type—are the most common logos, since they can be quick to assemble. It's a straightforward way of defining a company. But don't be fooled into thinking that a typographic logo is easy to do well. An expert handling of typography is required to create a readable, memorable, personable mark. Often a typographic logo is a starting point for the addition of descriptive or symbolic elements.


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