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Chapter 7. Logo Design > Early Logos

Early Logos

How did logo design evolve? Let's look at two early examples of the medium.

Procter and Gamble

By the beginning of the 19th century, trademarks began to play a pivotal role in the establishment of brand recognition. Procter and Gamble was one of the first companies to capitalize on the use of trademarks. In its early days, the company shipped candles to ports along the Ohio and Mississippi Rivers. Wharf men stamped the company's crates of candles with a crude star image to differentiate them from those of other suppliers.


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