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Chapter 7. Logo Design

Chapter 7. Logo Design

What's in a name? Everything, if you're a logo designer. An effective logo represents much more than a company, product, or service. From Des Moines to Dubai, logos fly the flag of an increasingly global business world, setting off emotions, triggering desires, creating identities, and (occasionally) sparking riots.

Logo work is a challenging and specialized niche for a graphic designer. Successful logos achieve a balance between clear communication and flexibility. This requires a simplicity that's hard to achieve but essential to the solution of corporate identity.


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