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Chapter 1. Intro to Graphic Design > Defining Graphic Design

Defining Graphic Design

What are some of the defining characteristics of graphic design? There's a lot more to design than the creative process. Let's begin by exploring its role in the world of business.

The Design Process

Message to all art school types: Graphic design is rarely created in a vacuum or through bursts of random creativity. Most graphic design jobs begin with a commercial objective established through a time-tested process.


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