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Chapter 8. Advertising Design > Reality Show Advertising

Reality Show Advertising

Every ad has the goal of communicating a brand, and it can be done in a number of creative and effective ways that depend on the medium, existing brand familiarity, viewing environment, and other variables.

Your goal in this exercise will be to develop an ad to announce a new TV show in a men's magazine. That's the primary goal; the secondary goal is to communicate a brand in your magazine ad. Your client requires his company's logo and product's logo in the ad, and he expects you to follow his style guidelines.


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