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Chapter 8. Advertising Design > Tone in Advertising

Tone in Advertising

Humorous

Humorous ads play on the desire to laugh and have fun. They can comprise a play on words, a cute photo that gives a quick chuckle, a gag out of left field, intelligent “thinker” jokes, and irreverent humor best suited to highly targeted audiences.

Figure 8.12. This Playland poster uses humor to encourage (or dare!) thrill seekers to visit.



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