• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 8. Advertising Design > Advertising Design Fundamentals

Advertising Design Fundamentals

Let's start by defining just what we're getting into here. The word advertising comes from the Latin ad vertere, which means “turn the mind toward.” A more modern definition would be “impersonal communications through various media by businesses hoping to persuade a targeted audience.” Advertising communications come in many guises—magazine ads, posters, billboards—but all have the ultimate goal of motivating an audience to purchase something.

Figure 8.2. A little humor goes a long way in making an ad memorable. The skinny gingerbread man in this Oregon Chai ad conveys the flavor of the product and its sugar-free nature, along with a few laughs.



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint