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Chapter 27. Web > Exporting Web graphics

Exporting Web graphics

Illustrator excels at creating crisp, tidy graphics—the kind of graphics that are perfect for the Web. Thankfully, the latest version of the program boasts a number of tools that make preparing Web graphics much easier.

The basic formula for outputting a file for online viewing may seem straightforward: Design the illustration in RGB color mode and export it in GIF or JPEG format, which are the file formats used by Web servers and browsers (the applications that combine text, images, and HTML code into a viewable page on the World Wide Web). However, when you load and view an image via a Web browser, you may be disappointed to find that not all colors or blends display well on the Web. And an illustration with a large, placed image may take an unacceptably long time to download and render, due to its large storage size. If an image looks overly dithered (grainy and dotty), or was subject to unexpected color substitutions, or takes too long to view on a Web page, it means your design is not outputting well. Some of the key issues that you'll need to address for online output are discussed on the remaining pages of this chapter.


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