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Exploring on your own

Now that you’ve gone through the steps of creating a Web banner, try exploring other techniques that will enhance the look and feel of the banner.

  • Try using more colors in your banners. For example, vary the colors of the light or blinking eyes. Keep in mind that the more colors you use, the less animation you can have.

  • Explore how you can make subtle changes in an animation without sacrificing file size. The number of frames in an animated banner does not necessarily translate into larger file size. For example, a 30-frame banner could have only a small area that animates, and a 3-frame banner could have the entire artwork change.

  • Work with the time duration of each frame to better control your animations. Remember that people viewing your ad may not read text at the same speed you do. Experiment with the timing to get a smooth feel across the board.


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