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Designing your banner

A client’s job is to make changes, or so it seems. The strength of designing your banners in Illustrator lies in the ability to make changes easily, without worrying about resolution issues.

One of the hardest things about designing Web banners is working within the required parameters specified by the Web sites on which the banners appear. Obviously, no one wants a site that takes hours to download, so site designers do not let Web banners exceed 10K or 11K. The art of designing Web banners lies in the designer’s ability to create eye-catching and effective banners that fit within the required file size.


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