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Lesson 7. Advanced Typography and Layout > Applying a PANTONE color

Applying a PANTONE color

Even though four-color process printing (CMYK) is referred to as full color, the gamut (range of colors) of CMYK does not include many colors. Bright oranges and blues are examples. A spot color is an additional ink added to the job that can be formulated to an exact color match. Where large blocks of color occur or an exact color match is required (a logo, for example), it might be a good idea to print an additional spot color.

For this brochure, you will create a spot color and apply it to the solid background behind the words “A Commitment to Quality” and to the company name in the logo.


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