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Chapter 6. From Text to e-Text – Resisting Print

Chapter 6. From Text to e-Text – Resisting Print

In Chapter 5, you were introduced to the idea of message design, a concept that integrates the research in text design and screen design. Many of the Web design guidelines developed through the last half of the 90s were heavily grounded in research done in print design and reflect this work.

This research, combined with studies beginning in 1950 in media attributes, continues to evolve as delivery technologies improve. In the early days of the Web, text was the standard format – it was familiar, we knew how to design effective print resources and using text increased accessibility for most users who were restricted by bandwidth.


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