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Section 5. From Text to e-Text – Message Design

5. From Text to e-Text – Message Design

Concept Guide

Developing Effectivee-Texts
  • What does the term “effective” mean in your context? Write a statement on which you could base an evaluation.

Thinking About the Reader
  • Describe your own experience of reading on the Web. What problems do you encounter?

  • What design techniques have made online reading easier for you?


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