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Chapter 16. Hosting a Web Site > The Internet and Your Corporate Presence

The Internet and Your Corporate Presence

Although the Internet may have been conceived as a network superhighway with the noble mission of sharing information worldwide, it seems that the Internet has become, particularly in the case of the WWW, an often-congested turnpike littered with thousands and thousands of billboards. Although this might seem a rather cynical view of the Web, I think most people would agree that many (if not most) of the thousands of Web sites on the Web serve as marketing, advertising, and sales media for businesses, both large and small.

Regardless of what you think of the Web, most businesses (again, the big and the small) feel compelled to have some sort of presence on the Web. Using the Web as another avenue for advertising or sales should definitely be a part of your business plan. How large of a role the Web should play in your business plan should be determined by the type of business you do.


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