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Chapter 14. Power and Pleasure > Benefits of Change

Benefits of Change

In the software world, the apologists are so numerous and influential that their rule is waning only slowly. But wane it will. What it takes is a widespread understanding that technology doesn't have to be so dehumanizing. As more and more users of software-based products have interactive experiences that are not humiliating, they will come to lose patience with those that continue to harass and embarrass them. They will boot the dancing bears out of town.

When the users of software-based products were few, they were also the insiders, who knew how difficult software's feats were. As the technology explodes into the mainstream, those who partake of its power are less aware of the greatness of the accomplishment. They are not willing to forgive a product with bad interaction just because building it was difficult.


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