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Chapter 14. Power and Pleasure > An Example of a Well-Run Project

An Example of a Well-Run Project

My design studio completed work on one of our most successful design projects for a small company in the Pacific Northwest called Shared Healthcare Systems Inc. (SHS). It was building software to manage every aspect of long-term health-care facilities.

During our initial meetings, I took pains to explain to SHS the importance of personas and how we use them throughout our design process. To our great pleasure and surprise, the SHS team really embraced the concept. When they showed up for the project kickoff meeting, they brought with them their own cast of characters, with about a dozen personas already defined. We still had to go through our process of investigation and learning about the product domain in order to verify and refine the personas, but the whole issue of communicating the persona tool to the developers and product marketers was completely eliminated.


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