• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 10. Designing for Power > Case Study: Elemental Drumbeat

Case Study: Elemental Drumbeat

One of our more interesting design projects was for a small start-up company in San Diego named Elemental Software. Its product, Drumbeat, is an authoring tool for creating dynamic, database-backed Web sites.

The cast of characters we developed for Elemental was indispensable, even though it consisted of only two very simply defined personas lacking even last names.[6] By creating these two personas and understanding their goals, we gained radical insight that changed the entire design philosophy of the product.

[6] Actually, the full cast of characters had more than two personas, but Betsy and Ernie stole the show.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint