• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Hypothetical

It is important not to confuse a precise user taxonomy with a real person. Real people are of great interest as raw data, but they are frequently useless—and often detrimental—to the design process. A fine wine helps a successful dinner; raw Cabernet Sauvignon grapes—tiny, tough-skinned, and seed-filled—would ruin it. Many scientists, with a reverence for the empirical, confuse real users with imaginary—but more valuable—design personas.

The other major problem with real users is that, being real, they have funny quirks and behavioral anomalies that interfere with the design process. These idiosyncrasies are not extensible across a population. Just because one user has a distaste for direct manipulation doesn't mean that all—or even a plurality of—users do. The same works in reverse, too. Our real user might be fully capable of getting over some cognitive bump in the interaction road, whereas the majority of other users cannot. The temptation to attribute such capabilities to all users because one very real human exhibits them is strong but must be avoided.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint