• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Primary Personas

Every cast of characters has at least one primary persona. The primary persona is the individual who is the main focus of the design. To be primary, a persona is someone who must be satisfied but who cannot be satisfied with an interface designed for any other persona. An interface always exists for a primary persona. In the Remedy ARS example, Leo Pierce was the primary persona.

Identifying the primary persona or personas is a vital step in the development of a cast of characters. In my experience, each primary persona requires a separate and unique interface. If we identify two primary personas, we will end up designing two interfaces. If we identify three primary personas, we will end up designing three interfaces. If we identify four primary personas, we know that we have a big problem.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint