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Vocabulary

During the design process, and particularly during brainstorming, I place a unique emphasis on creating and using a detailed and precise vocabulary. I believe that the technical nuance of designing interactive products is so important that a single misconstrued word can derail an entire project. I have seen different members of a client team use common words such as button or dialog for dramatically different things. I recall a client meeting in which 10 highly paid professionals wrangled for two hours over a disagreement that existed only because the various parties knew different definitions for the same words.

If you don't have words to express an idea, it is nearly impossible to communicate it. Certainly it is impossible to analyze and decompose the idea at a level of technical detail sufficient to implement it in C# or Java.


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