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Chapter 2. Cognitive Friction > Design Is a Big Word

Design Is a Big Word

The theme of this book is that interactive products need to be designed by interaction designers instead of by software engineers. This assertion often generates instant antagonism from programmers who have been doing design all along. Furthermore, these programmers fear that by taking design away from them, I'm taking away the best and most creative aspect of their work, leaving them condemned to coding drudgery unleavened with fun. This is absolutely untrue. Their worry stems only from the imprecise nature of the term design.


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