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Chapter 4. Phone-Line–Based Home Network... > MARKET RESEARCH (SPONSORED BY INTEL)

MARKET RESEARCH (SPONSORED BY INTEL)

As discussed in the preface, the phone-line companies are concentrating most of their energies on homeowners who have mulitple PCs. Following is an overview of research work, sponsored by Intel and carried out by Market Strategies, Inc., into the trend across the world toward multiple-PC households.

There was a time when the idea of one television set per home was considered a luxury. Today, according to a December, 1997, Odyssey study, approximately 76% of all U.S. households have two or more televisions. It can be argued that the PC is following the same pattern. Consider three factors that contributed significantly to multiple TV-set ownership within the home:


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