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Chapter 1. ✓ Start Here > Assessing the BlackBerry Platform

Assessing the BlackBerry Platform

Okay, so you get the idea that the BlackBerry 7100 series of devices represents a unique merger of wireless text messaging and mobile phone functionality, but I haven't really said a lot about what makes the BlackBerry platform as a whole so appealing.

Until recently, the BlackBerry platform was widely regarded as a business-only platform for mobile devices tailored to the corporate set. Although corporate users still represent a significant portion of the BlackBerry user base, a major part of the goal in the 7100 series is to bring BlackBerry to the masses. POP/IMAP email support, web browsing, and instant messaging are features in the BlackBerry operating system that appeal to a broad range of users. But that doesn't explain why the BlackBerry platform etched its name so deeply in the corporate world.


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