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Chapter 7. The iTunes Music Store

7. The iTunes Music Store

The recent explosion in Internet song swapping presented the recording industry with a paradoxical challenge: to stop music lovers from freely trading files over the Internet, while trying to make money themselves by selling copy-protected music online. The early attempts, backed by the major record companies, featured a monthly fee, a puny song catalog, and no ability to burn the purchased music to CDs or save it onto music players. What a deal!

Needless to say, people stayed away in droves. The free (and free-form) world of Napster, Grokster, KaZaA, LimeWire, and similar file-trading services were much more attractive.


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