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Chapter 3. The iPod Shuffle

3. The iPod Shuffle

Apple Computer! You've just sold 10 million iPods in less than 4 years and turned something as basic as a digital music jukebox into an object of geek obsession and a fashion statement. What do you do now?

Create an iPod offspring that weighs less than an ounce, could get mistaken for a stick of Wrigley's Spearmint gum, and totally shakes up the way you listen to your iTunes music. That's what.


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