• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 2. The Macintosh Family > The iMac: Back in Fashion (CB)

The iMac: Back in Fashion (CB)

The iMac—the cute-as-a-bug Macintosh phenom—is credited with single-handedly saving Apple's bacon in 1998. And little wonder. Apple iCEO Steve Jobs had recently returned to an Apple that more closely resembled its cookie-cutter-PC competitors than the innovative dynamo of the mid-1980s. At that time of the Second Coming of Steve, Apple's products were more expensive and less powerful than Mac-compatible models manufactured by the likes of Power Computing, Umax, and Motorola. Apple was dabbling in everything from handheld computers to TV-console systems to online services, and its market share—thanks to a Microsoft operating system that “borrowed” substantially from the Mac's—was eroding at an alarming rate. In short, Apple was in deep distress.

When Jobs pulled the cover off the iMac in May 1998, it marked more than the unveiling of a new, inexpensive computer. It signaled the return of innovation at Apple and the beginning of a new design philosophy that valued form as much as function.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint