• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 16. Multimedia > Text Is a Medium, Too

Text Is a Medium, Too

Text may not seem eye-poppingly exciting, and the hype that surrounds multimedia often ignores it—but text is a very useful medium, capable of conveying complex information in a flexible and compact format. For example, this entire chapter, which is more than 14,000 words long, can fit in just a few hundred kilobytes (in contrast, the illustrations take up several megabytes). Text is also searchable, indexable, and often the only medium that can make your point effectively. Few multimedia packages, however, treat text with the respect it deserves, often reducing the text to a graphic image or providing only the most primitive of text-entry and -editing tools.

When preparing text for multimedia use, it is best to stick with common formats: HTML and Microsoft's Rich Text Format (RTF) are two standards that retain font, style, and some layout information; if a package supports formatted text at all, chances are it will support one of these. Also, keep in mind that the way your text looks (and in multimedia, looks are important) depends on the fonts you use, and most multimedia formats don't include fonts. If your multimedia package does not let you embed the fonts you used when creating the text, your audience may see something very different from what you intended.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint