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Chapter 2. iTV Scenarios > Interactive Music Programs

2.6. Interactive Music Programs

Music programming (e.g., MTV, VH1), fund-raisers, and live shows are often broadcast on TV. Such programs lend themselves to be extended by interactivity because, when compared to other types of programs, viewer experience places significant emphasis on the audio portion of the program and is not as tightly embedded in the video portion of the program.

Except when live shows are broadcast, to which this scenario does not apply well, it is reasonable to assume that interactivity could be introduced offline using stored material. Such interactivity could enable selection of a video component from a collection of possibly synchronized video components. It could also introduce hot spots selectable at specific times during the video. See Great Performances DTV Demo for examples [ETVCOOK].


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