• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 2. iTV Scenarios > Video on Demand Scenarios

2.3. Video on Demand Scenarios

Interactivity in video distribution is increasing and new ideas for services are emerging. With VOD services, viewers can choose programs at any time they want. VOD may play a key role in driving the transition from analog TV to digital TV, as it converts the iTV receiver into a personal video rental store front. As significant demand is expected for these services, leading vendors have aggressive plans to deploy VOD services across the vast majority of platforms in all major metropolitan areas.

With typical selections of hundreds of movies, a key challenge is to allow viewers to navigate and select movies. This challenge is addressed by VOD guides, whose role is similar to the role of EPGs. The movie selection process can often be abstracted into a four step process:


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint