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Chapter 2. iTV Scenarios > Electronic Program Guide Scenarios

2.2. Electronic Program Guide Scenarios

Today, millions of viewers use their EPG for around 10 to 15 minutes per day, exposing them to more than 10,000 impressions per year. As audiences fragment across a flood of new digital channels, EPGs are well on their way to become the last stand of mass-media marketing.

EPGs are usually controlled and prepared by a listing service provider that controls a dedicated EPG virtual channel. Typically, the list of available programs includes only those channels affiliated with the owner of the EPG channel.


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