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1.2. History

1.2.1. History of Interactivity

A traditional television broadcast is a one-way, passive medium. People gathered around the TV set as they had gathered around the radio, much like their ancestors had gathered around campfire storytellers. Once a person or a family tuned to a specific channel, they were likely to stay tuned to it for a while, sometimes for an entire evening. Advertisers therefore relied on passive advertisements promoting brands rather than specific products.

The concept of viewers interacting with the television was not foreign to broadcast television pioneers. From 1953 to 1957, the CBS television network broadcast the regular children's series, Winky Dink and You, which may have been the first truly interactive TV program [WINKEY-DINK]. The interaction was created through the use of a plastic sheet that was placed on the TV screen, and held in place by static electricity, created by rubbing the screen with a special cloth.


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