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Part I: When and Why to Use Visual Aids > Why to Use Visual Aids

Chapter 3. Why to Use Visual Aids

  • Visual aids make you more persuasive

    The Wharton School at the University of Pennsylvania found that presenters using visuals conduct meetings in 28 percent less time, increase audience retention as much as five times, and get proposals approved twice as often.

  • People can grasp more information.

    A recent study at Harvard University showed that people comprehend about 7 percent of information delivered verbally. They comprehend 87 percent when the information is delivered both verbally and visually.

  • Visual aids add variety and emphasis to your presentation.

  • Your message is presented both orally and visually.

    Some people process information best orally (by hearing it); others process it best visually (by seeing it). When you use visual aids with a presentation, you communicate with both types of people.

  • Visuals help organize your presentation.

    When you plan visuals, you are forced to order and sequence the material you will present.

  • Visuals help you to be concise.

    When you plan visuals, you are forced to distill your ideas down to their essence.

  • Visuals can help to facilitate meetings.

    A chart or graphic on a flipchart, for example, can capture individual and collective thoughts in a dynamic way.


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