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Chapter 10. Posters

Posters can be used in a variety of ways.

A task force committee chairperson puts a poster showing the goals for the coming year as she introduces the agenda for the evening meeting. Without ever having to spell out the connection, she establishes the link between the evening focus and the annual goals.

A salesman takes a poster with a photograph of a new pump into a presentation for a prospective buyer. The salesman is able to stand directly behind the poster for his introduction and point to the poster during the question and answer session.

In a seminar, the trainer posts a short quotation on the importance of supervisory training. The poster is displayed prominently during the training and reveals its important message throughout the four-day program.



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