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To the Reader

To the Reader

We live in a world of words. We are bombarded by information. Picture your desk at this very moment. If you are typical of other busy people, there are stacks of notes and lists, papers, letters, memos, articles, and brochures—all competing for a few moments of your attention.

When you stand up to speak in front of a group, you need to do more than contribute to this constant barrage of words. You need to present your information so that it is powerful, clear, convincing, straightforward, and believable. Good visuals are mental shorthand. They can communicate your ideas imaginatively—without adding more words. Well-planned graphics and visuals will literally help your audience to “see what you mean.” A set of common symbols, shapes, and strokes acts like a basic visual alphabet, becoming an interactive language between you and your audience.

When you use high quality visuals, people enjoy taking notes on your presentations. And, when you speak to diverse groups of people from a variety of backgrounds, visuals are especially important since you can use symbols and drawings that are universally recognized and applicable to humans worldwide.

We hope you will find lots of ideas here that will make your presentations more successful. But, most important, we hope you will have more fun with your next presentation!

Best wishes,

Claire Raines & Linda Williamson

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