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Part IV: Tips and Checklists > Presentation Techniques

Chapter 19. Presentation Techniques


  1. When in doubt, do without.

    You’re better off with too few visual aids than too many.

  2. Coordinate audio and visual.

    At the precise moment you say, “Our company has three goals for the spring quarter,” switch on the overhead projector with the transparency that says: “Spring Quarter Goals.”

  3. Remove the visuals immediately after you’re finished talking about them.

    If you’ve used a flipchart to illustrate a new design concept and then gone on to talk about the budget on another project, the illustration on the flipchart will distract your audience. It interferes with your current focus and competes with you for the audience’s attention.

  4. When the light goes on, there is drama.

    Test this yourself by observing any audience. The moment the light from an overhead or 35-mm projector flashes on the screen, every eye in the audience goes there. If you turn on the projector with no visual, you are not using the medium effectively. If you leave the light on during your entire presentation, you’re missing the opportunity to capitalize on the moment of drama.

  5. Face your audience and maintain eye contact.

    You have probably watched the backs of presenters’ heads in countless second-rate presentations. If you use a pointer, hold it with the hand closest to the visual, keep your body open to your audience, and focus on your listeners.

  6. Remember that visuals are aids; you’re the main attraction.

    One of the worst things you can do is read your visuals to the group! They can read. They came to hear what you have to say.



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