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Disadvantages

  • Producing your own film or videotape is more expensive than any other medium we’ve considered.

  • People are increasingly sophisticated viewers because of exposure to television and movies. If you produce a film or videotape that is not 100 percent professional, your audience will turn into a bunch of rabid critics.

  • Film projectors have the highest Murphy’s Law factor of virtually any audiovisual equipment.

  • Packaged products rarely deliver precisely the message you want to give your audience.


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