• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 14. Design > Basic Design Principles

Basic Design Principles

A little knowledge of basic design goes a long way when you plan visual aids. You don’t have to be an artist or spend a lot of time studying design. As a matter of fact, there are six principles that give you everything you need to know.

The Six Basic Principles Not this: This:
1. Keep it simple.




2. Leave lots of white space. Bunch things together, leaving plenty of unused space around them.




3. Keep it organized. Line things up.




4. Create a path for the eye. You can do this by organizing most important to least important, from left to right and top to bottom (the way English speakers read), using arrows and borders, or overlapping words and other elements.




5. Make something dominant. The audience ought to be able to pick out your most important element immediately, because it is biggest, boldest, or brightest.




6. Divide space in an interesting way.






PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint