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Chapter 15. Color > Color Psychology

Color Psychology

When you choose colors for a visual aid, remember that people associate feelings and concepts with each color:

Green can signify growth and movement.

Blue, the most universally liked color, can convey calm. On the other hand, it can look institutional. Blue also fades faster than any other color.

Red can stand for power, energy, or danger. Keep in mind that red means debit spending to accountants—and that on a flipchart, it is difficult to see from a distance.

Yellow is usually thought of as positive, and so works well for highlighting something against a dark background. If you’re thinking of using it as a background color, though, you should know that more people dislike yellow than any other color.

Purple has spiritual meaning for some people.


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