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About this Book

About this Book

The first edition of this book, Visual Aids in Business, was published in 1989. Trainers and presenters found it practical, helpful, and comprehensive. It has been a steady seller for five years. We felt, though, that it was ready for an overhaul. We wanted to arrange it more simply and logically, to add a section of simple designs for readers to use, and to change the format to make it a sourcebook for presenters. We also wanted to broaden the readership. The first book was written specifically for the businessperson. We’ve realized there are all sorts of people who need the information in this book—teachers, educators, trainers, workshop and conference presenters, meeting facilitators and leaders.

You will find the book has changed considerably. The new title reflects a broader readership, and the examples throughout the book come from a broad spectrum of presentation scenarios. We think you will find The Toolbox (pages 75 through 80) to be invaluable. It is a collection of simple sketches—basic shapes, adaptations and combinations of shapes and designs—which you can use on flipcharts and other visual aids. Each page of this new edition is meant to be a source of ideas for you; you can thumb through and find different kinds of bullets, handdrawn symbols, simple drawings, unusual designs, and imaginative layouts which will serve as inspiration for finding creative ways to add pizzazz to your presentations.

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