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Final Thoughts

John Warnock, co-founder of Adobe, father of Illustrator, and half the reason we have digital typography and desktop publishing, once said: “Good typography is something everybody sees but nobody notices.”

Of course, he was referring to the function of typography and, ultimately, the reason Illustrator contains all of its amazing typesetting features. Decorative type objects aside, the function of typography is to convey language. In this book, for example—indeed, in this very passage of text—you should not notice the typeface (font) chosen, how well the letters of the words are kerned together, or the thickness of the em dashes (—). All you should see are the meanings of my words. My words, the information conveyed by the marks of black ink on this page, are what really matter.


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