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Part: XI Appendixes > Front and Center: Designing for Sales

Front and Center: Designing for Sales

There is a great thrill in selling online. Setting up a Web site and having a customer visit and then buy something from you is a thrill well worth experiencing. When commerce is no longer limited to local geography, something amazing happens.

It can also be a great headache. Shipping a product that was purchased with a stolen credit card number not only makes no profit for you, but also ends with lost product, assorted fees from the bank, and a great deal of your time spent on a process of nothing more than providing a paper trail for a thief who ripped you off.


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