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Chapter 41. Web Graphic Formats > Graphic Optimization

Graphic Optimization

Optimizing is the technique by which a Web graphic designer reduces a graphic's file size for acceptable download times while maintaining a high-quality image.

Optimization is all about reducing an image's file size. The file size can be reduced by getting rid of graphical information—preferably, the unnecessary information, such as extra white space that surrounds an image. One way to reduce file sizes is to reduce image size; with fewer pixels, less information exists and the file is smaller.


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