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Chapter 43. Designing Specialty Graphics > Building Advertising Banners

Building Advertising Banners

Advertising banners are one of the most popular methods of promoting Web sites. Banners improve visibility of a product or Web site and, in some cases, have proven a helpful method for gaining product recognition and boosting sales on the Web.

Typically, advertising groups require specific, standardized sizes and guidelines for banner creation. You do have to check the methods employed by the group you decide to work with because their guidelines will differ.


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